Month: May 2015

Kelmis – Home sweet home

Kelmis is the village in Belgium I am coming from. I was born in Eupen but I lived the most part of my life in Kelmis (aka La Calamine in…
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IKEA Stores and their catchment areas in the Benelux countries

The catchment area of a store is its nearby surroundings where the customers are living. If we take into account the Reilly's law of retail gravitation, "customers may be willing…
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